I think when it comes to itch.io there was an ideological precept - that anybody should be able to use the service to allow other people to download or buy their work - that necessarily required allowing “NSFW” (putting this in quotes here but not later; to be clear these activist groups consider anything queer regardless of sexual content to be “NSFW”, so I’m using this as shorthand for “everything the reactionary puritans dislike”) content on the platform. They were always under the threat of being summarily executed by the payment networks, but their approach was to basically be so obscure and irrelevant to e-commerce and broad culture that they would never fall under the puritan’s baleful gaze.
The main way to circumvent this would’ve been crypto, but that section of e-commerce has been captured by speculators and is incredibly wasteful in terms of climate, so it is functionally useless as a consistent currency. Paypal and other processors are already captured by the Visa/Mastercard payment networks as well.
Was it a mistake to allow NSFW on the platform and thus open themselves to this sort of bad faith attack? I dunno. The main driver of revenue to itch is normie games, from what I understand, and the people running it have day jobs as far as I know; it’s not like running itch is lining their pockets like Steam lines GabeN’s. NSFW content has always been subsidized on the platform by other content, even as it has developed a steady following. This is also a universal issue across every sector of people selling things on the internet. You used to be able to buy h-games off DLsite super easily apparently, and now it’s a nightmare. Conservatives correctly identified the weak point in the infrastructure of sending money to people through the internet and are thoroughly exploiting it.
I think itch.io messaged this badly - delisting without a press release first sent everyone into a panic, and now people are left in limbo about content moderation decisions and leftover payments as they struggle to comply with the payment networks’ requirements - but besides better messaging I’m not sure what else they could’ve done. It was either not allow NSFW on the site from the beginning (violating the ideological precept of its founding), delist/demonetize NSFW when requested as they did so now (angering the NSFW creators), or refuse to comply and see the whole site demonetized and stigmatized (angering literally everyone who uses it).
And I do mean stigmatized. Here’s a quote from a furry friend of mine about it:
The threat on the table isn’t just that they’ll cut off transactions, they also move you and everyone in your organization to a special “Illegal activity - highest risk” credit category that makes you effectively less than human
It shows up on housing applications, it stops you from ever financing anything, it’s effectively total societal exclusion forever, there is basically no way to get off that list
It’s an unenviable position because there’s no real way to win. Itch tried to thread the needle and failed and are now suffering the consequence, just like Gumroad and Patreon and so on before them. This isn’t to downplay the anger of all those people who now can’t sell their NSFW work; I think it’s justified to be angry about it. But I also think that if itch hadn’t allowed NSFW on the platform at all, we would just be having this conversation about another broad platform who stepped into the void and got squashed by the trillion-dollar juggernauts. At least itch cares enough to raise a stink about it.
The entire internet is undergoing a sex-negative puritanical backlash and even the small fry are getting caught in the blast radius.
For those who want to do something about it, there’s a campaign to call the networks as well as leverage government pressure to get these companies to reverse their censorship. I’ve quoted the relevant details below behind the dropdown.
Contact details for payment networks and governmental agencies
Visa Inc.
https://investor.visa.com/corporate-governance/contact-the-board/default.aspx#emailForm
Phone: 1-800-847-2911 OR +1-303-967-1096 (international)
Mail: c/o the Chairman, CEO, General Counsel or Corporate Secretary, P.O. Box 8999, San Francisco, CA 94128
businessconduct@visa.com
globalmedia@visa.com
Mastercard Inc.
https://b2b.mastercard.com/contact-us/
Corporate Office: 914-249-2000
Operations Center in Missouri: 636-722-6100
investor.relations@mastercard.com
PayPal Holdings, Inc.
AskPayPal on X
Phone: 1-888-221-1161
Mail: PayPal Headquarters, 2211 North First Street, San Jose, California 95131
EEOMALegalSpecialist@paypal.com <—HERE!!
executiveescalations@paypal.com
I think those in the USA should contact the Consumer Financial Protection Bureau and file a complaint. Doing this next is good, as its the most consumer focused of the organizations:
Submit a complaint about a financial product or service
Phone: 1-855-411-2372
Mail: Consumer Financial Protection Bureau, 1700 G Street NW, Washington, DC 20552
Lastly, you submit a complaint detailing the issues to the DOJ’s Antitrust Division or FTC:
Department of Justice – Antitrust Division
https://www.consumerfinance.gov/complaint/
Phone: 1-855-411-2372
Mail: Consumer Financial Protection Bureau, 1700 G Street NW, Washington, DC 20552
Federal Trade Commission
https://reportfraud.ftc.gov/
Phone: 1-877-382-4357
Mail: Federal Trade Commission, Consumer Response Center, 600 Pennsylvania Avenue NW, Washington, DC 20580
If you are not in the USA, you can still e-mail or contact payment processors and let them know your intent to engage against them in your countries both legally and politically.
There’s also a call to piggyback this GOP bill that aims to prevent banks from discriminating against lawful payments based on content censorship. I think this is maybe not the best approach - the bill was explicitly drafted to shield oil and gas companies - but I’m including it here in case anyone would like to contact their representatives / senators and discuss it.
GOP bank censorship bill
Those in the USA should consider contacting their Congressmen (phone or email) and tell them you want to support these bills:
https://www.congress.gov/bill/119th-congress/senate-bill/401
https://www.congress.gov/bill/119th-congress/house-bill/987
I would urge them to support it, and even urge them to strengthen the wording of it to put more restrictions on credit card companies, not just banks. ( Find Your Congressmen )