That’s some good lettering
There is a kind of almond vegan sauce my husband really likes called Bitchin’ Sauce. We began finding it in Sprouts during the pandemic. The mascot of all Bitchin’ Sauce is perplexingly a little boy who thinks that this vegan cheese sauce substitute is bitchin’. It is hard for me to believe that this child, whoever he is, thinks the sauce is bitchin’. If he does, though, he could be a pretty cool kid.
Another strange local sauce with a strange mascot is Majestic Garlic. This is a much rarer grocery store find and seems to be from a much smaller and more eccentric company. When I first discovered them, their website was filled with bizarre and grandiose ad copy, and unfortunately it’s become way more normal sometime over the last few months, so maybe they are professionalizing their operation somewhat. I hope however that they keep this troubling garlic mascot. It is so uncomfortable and strange to have this garlic guy on a food that you want people to buy and eat:
I got to see an exhibit of his photos a couple years back, and in the middle of the gallery you could buy a rootbeer float.
Is that ET’s dick on a bun
Based on its appearance and ET’s expression: yes.

Around 2004 this trtl tag took over the city. Some dude tried to copyright it thinking that was going to stamp it out. As a final act the artist did a giant step by step how to draw the trtl sequence on the side of the old Motown office building which is in the most high traffic spot imaginable.
18 years later and I’ll still spot a trtl from time to time in really out of the way places.
this little piggy went to the goatse
I hope this is the actual motivation for mr cool ices tattoos, it’s capitalized the same!!
who’s kinda like an internet mascot
I support him
Oh man, I missed this thread when it started. Love this shit.
I’ve gotta think of some more/collect some SLC mascots but I miss this one from ~10+ years ago, which has disappeared since the regional chain changed its name (and merged with something else) to Big Daddy’s Pizza. This slightly terrifying pizza:

This is another retired one. Ream’s Food Stores are still around, but they cleaned up their act and dropped their little old Scottish dude caricature years ago. There’s a closed location not too far from my house that still rocks him though:
I am now in Seattle and doing tourist shit so I am now local to this guy at the Seattle Center monorail station:
I’m pretty sure Ollie’s is some sort of non-regional chain but it still feels pretty low rent.
For those unfamiliar it’s like Big Lots but the close out stuff skews towards things you can’t sell anywhere else—Bill Cosby DVDs, Paula Deen cookbooks, Confederate toy soldiers.
They’re really really into their creepy mascot and the whole store is decorated with images of him in different outfits.
I don’t understand what exactly he’s supposed to be besides a generic old guy. I’m pretty sure he’s a segregationist.

When I was still living in Michigan, there was this Chinese buffet/restaurant in the ~city near my hometown called Baby Wok-N-Roll. Right before the highway exit to get to Baby Wok-N-Roll, there was a billboard that said BABY WOK-N-ROLL and there was a GIANT baby head in the center with sunbeams flaring out from the head. I loved passing it while I was driving to work.
I never got the chance to eat there but one of my friends did and she told me that the titular baby is the child of the owners and that the owners periodically paraded the baby around the restaurant and stopped at every table so the patrons could greet the great Baby Wok-N-Roll. I’m not really sure how they planned to continue this as Baby Wok-N-Roll aged, perhaps they could just put toddler, child, teen, adult son, etc banners over the word “Baby” on the billboard as time went on. The restaurant closed not long after I moved to Seattle, maybe their plan was to close once Baby Wok-N-Roll leveled up to Toddler Wok-N-Roll.
I tried to find a picture of the billboard and I didn’t have any luck but I did find this picture of the restaurant. Godspeed, Baby Wok-N-Roll.















