This morning I learned that on the Gucci app there is a “Gucci Arcade” where you can play games themed around the esteemed Gucci brand. To access the arcade, you simply create a Gucci account. The games are all free.
This is the main menu.
What follows is a review of every game currently available on the Gucci Arcade platform.
Gucci Bee
Gucci Bee is a slow, easy, boring pac man-like with sub-flash game visuals. I was disappointed because the Gucci bee is my favourite of the many iconic Gucci designs. I was excited to interact with the Gucci bee in this Gucci game Gucci Bee, and experience the lifestyle of Gucci bee in a new way. However, this is not the standard of quality I expect when engaging with the luxurious Gucci Brand! I will give it a pass though, because it is the first Gucci game, and like any console launch, we must always expect some duds.
Gucci Ace
Gucci Ace is a (table?) tennis game which I could never get to load 
I am a connoisseur of tennis games so this was disappointing. I was excited to see what innovations Gucci had brought to the table. I once made a tennis game and we were inspired by Gucci sportswear (and also Fendy sneakers) when designing the characters, so this was personally interesting to me. So sad!
Gucci Grip
Gucci Grip is a skateboarding endless runner with a retro look. Your skater is wearing iconic Gucci leisurewear like the Gucci bucket hat and shorts. The swipe controls are very unresponsive and the game often respawns you directly in front of an obstacle. Once again, NOT what I expect from the Gucci brand!!!
Gucci Lips
Gucci Lips is a lipstick-themed pinball game and it is beautiful!! THIS is what I want from the Gucci Arcade! Luxurious graphics and vivid interactions with the Gucci products I know and love. Unfortunately it also runs extremely slowly and the controls are not responsive. Still a big step up from Gucci’s prior efforts in the games industry. With a few patches this could be the game to bring the Gucci Arcade in line with other gaming platforms this generation. Unfortunately, it also crashed on me :(((
Psychedlic
Psychedelic is a game that loads a jpeg of outer space and nothing else. Based on the icon in the Gucci Arcade menu, it looks like it should be a scrolling shooter. It’s a shame it wouldn’t load because I think Gucci could bring exciting things to the genre. It’s one step forward two steps back at Gucci Arcade.
Mascara Hunt
Mascara Hunt is a game where you fling a bowling ball through a lane of obstacles. DON’T touch the dogs, pillows, rotary telephones etc. DO collect the Gucci Mascara sticks! At the end of a stage you get to have a proper round of bowling with Gucci Mascara sticks as the pins. Surprisingly, this game runs pretty well and the controls work! Wow!!! The physics do mess up quite frequently, however, and you will find yourself gamed over with your bowling ball flung into the sky.
Gucci Surf
Gucci Surf is an eco-conscious surfing game about collecting rubbish from the sea while NOT hurting any fish! I’m glad to see such a positive message coming from the Gaming Department of the Gucci brand. The background is an interesting, artistic collage of surf imagery, just the kind of creativity I’d expect from the artists over at Gucci HQ. However, the game runs incredibly poorly, at only a couple frames per second and with major hitches in performance. Another in a long run of disappointments for the Gucci Arcade.
Gucci Dive
Gucci Dive is a low poly, retro 3d game about being a Gucci-branded submarine travelling through an endless deep sea tunnel. It performs smoothly and has pleasant graphics. The music is relaxing and the controls are smooth. The game is easy in a comfy way. I could see myself coming home from a long day at the office, loosening my Gucci tie, and unwinding with a nice long Gucci Dive sesh. Just the game we need for the hectic pace of modern life. Might I declare this the GGGOAT (Greatest Gucci Game Of All Time)!
Gucci Bloom
Gucci Bloom is the newest release for the Gucci Arcade platform. Based on the popular Gucci Bloom fragrance, this game lets you live your wildest dreams and become a Gucci faerie princess. After selecting your character, you wander the Gucci Bloom garden (which is an endless straight line), blooming flowers with your faerie beam. A relaxing, chic adventure for Gucci Girls everywhere.
This has been my extensive coverage of the Gucci Arcade platform. More to come in the future, I hope!!!