Munitions of the Mind by Philp M. Taylor is the flattest book I’ve read on propaganda. It aims at looking at ancient history through to 9/11 through the lens of propaganda and chooses too narrow a definition of propaganda and is extremely dismissive of particular cultures and global history.
It feels like a condensed Western military history reader that mainly looks at military strategy not to do with direct combat (right up until it gets to the 20th century and becomes a more straight ahead propaganda book).
Beginning with ancient history is always fraught with tons of assumptions but I kind of knew I wasn’t gonna read the whole book when ancient Egyptian culture is dismissed as a proper case study in a single paragraph since
‘their war propaganda was erratic and sporadic: there was no coherent pattern or organisation’.
Cool, that’s 5,000 years of history this author doesn’t wanna bother with. The final sentence of this paragraph justifies the next chapter, entirely on the wonderful genius ancient Greeks
‘it is only with the flowering of Greek civilisation that we can begin to see the introduction of both these factors [organisation and philosophy with regards to propaganda].’
It’s pretty sickening.
Whenever the subject of the book turns to the west (particularly the mediaeval or modern era), Taylor rubs his hands together and gets stuck in. Although it is critical of, say, Victorian England, it is also just constantly dismissing entire civilisations outright. Turkey? Shut up. China? Never heard of them. Assyria? Just mindless brutality.
The main issue is the definition of propaganda, and the book kind of focuses mainly on military propaganda but in a very broad way because of the need to include ancient history and other periods. The book considers propaganda’s primary function to rationalise war and instil courage in those fighting in a given conflict but I don’t really see how this is always a case of propaganda. For example, the rallying of troops before a battle because of the fairly practical concern that some of them might be scared shitless by the fact that they might die, even if they would otherwise be rationally motivated to defend themselves from an oncoming army, isn’t really propaganda in my understanding. This is not mass coercion using media to distil ideology. There’s no idea being propagated in this situation (say, a Macedonian general giving a speech to soldiers), no consent to really be given or manufactured in a comparable way to a modern democracy or enlightenment revolution. It plays it far too fast and loose. The book then gives up on this military focus in its conclusion where it talks about how propaganda is important in a civic context as well, by the way guys.
I skimmed through most of it since it was a better Western history primer than a book on propaganda as such. The section on the 20th and 21st-century is more on target but then why did we spend so long with other periods of history with this kind of analysis isn’t really comparable? It feels like a gimmick and I’ve run out of things to say, I don’t recommend it.