of course, it doesn’t need to be in apple’s best interest for preservation to take place. but their specific position (walled garden, rapidly iterative hardware+OS, breaking older software frequently+permanently, no emulation) has made it difficult. e.g. video game companies didn’t necessarily do much to preserve stuff; it was pirates and archivists and people with other motivations, in many cases explicitly against the platform holders’ wishes. the best archives of iOS software are still piracy sites, but essentially no one has any way to run this deprecated software now. if apple doesn’t care (and as you pointed out, they are often incentivized specifically not to care) then it just straight up looks like we’re fucked for the foreseeable future. things are actively being lost.
and this is historically important software! incredibly historically important. i don’t believe the status quo is acceptable, but i don’t see any good solutions either.