o! o!! found the word thanks to this old @Tulpa post. “ostranenie”
The technique of art is to make objects ‘unfamiliar’, to make forms difficult, to increase the difficulty and length of perception because the process of perception is an aesthetic end in itself and must be prolonged.[2]: 16
Freud states that “the uncanny is that class of the frightening which leads back to what is known of old and long familiar,” however, this is not a fear of the unknown, but more of a feeling about something being both strange and familiar.
the prevention of “over-automatization,” which causes an individual to “function as though by formula.”